Getting Reviews for Your Book
One of the most important early steps in marketing a self-published book is approaching reviewers so that when your book does become available, there is already a bit of a buzz on the street and online, letting readers know that it’s worth checking out. For years, indie authors were unable to get reviews from the more respected book review venues like Publishers Weekly, Kirkus, and Library Journal. Those publications were inundated by requests and ultimately saw the potential to create new revenue streams by offering to review indie books for a fee. In doing that, they had to ensure that their own labour costs were covered, reviewers could be paid, and there was a bit of a profit to be made at the end of the day. All in all, these have been positive developments, creating a more cohesive (if ever-evolving) sense of community in the literary world. They had to hire more reviewers and since most reviewers are also writers. The increased opportunity to write reviews for...