Newsletter Ahoy!
Twitter blasts are fun. Lots of people seem to check out the threads. But I don't see them as the ultimate vehicle for communicating with readers. As I enter the home stretch and embark on my last few rounds of drafts of my diptych, my Avenging Glory website is moving up the priority list and I’m looking to have some fun stuff on it by Mid Summer. There's a Web Book Marketing coach/guru named Tim Grahl who seems to have lots on the ball. I've been shamelessly mining his free advice for the past year or so, regarding how to promote and market a book (and he has an excellent page on creating a author website). Frankly, he has a great track record with getting books in front of eyeballs, and gives really smart advice. The point I'm making by mentioning this is that the absolute core of his advice is the need to build an author platform – supported by an e-mail data-base of people. And one of the best ways to build that up is with an e-mail newsletter. I s...